Market Research

The Reese Group identifies emerging trends and customer behavior

Staying informed of the trends and opportunities in the market place are essential to the success and effectiveness of creating sustainable business strategies for brand building.


Our mission in the Market Research and Development department is to partner with each of our Clients to identify emerging trends, customer behavior, product usage and brand positioning to discover and develop actionable insights and develop strategies that will lead to brand growth and increased revenue.


The Reese Group’s skilled and experienced Market Research and Development team uses Nielsen’s Syndicated Velocity and Causal data, 1010 Customer Data, RSi Retail Solutions Data and Apollo Space Management to discover and analyze the factors that influence our industry. In addition to Syndicated data, the Reese Group also utilizes many internally developed analytical tools like the exclusive “Live Review”. The “Live Review” compiles an extensive amount of data from both internal and external sources and provides a robust and flexible tool to review Sales, Movement, Cost, Profit, Inventory, Consumers Trends, and much more in a very powerful and user-friendly program.

Market Research Examples
Learn more about Richard King


Richard P. King 

Vice President Market Research & Development

Based in Kingsport TN


Richard’s responsibilities include working closely with our Clients and Reese divisions to provide insights using syndicated census and customer specific data that identify opportunity gaps and trends within the categories and markets in which we compete.


Richard has over 25 years of experience in the Drug, Mass, Grocery and Dollar channels of trade, as well as extensive training in the use of space management and syndicated data analysis. Richard’s experience comes from working at Eckerd Drugs Headquarters as the Space Management and Data Analysis Department Manager for 1600 stores, Information Resources, Inc. as the Key Account Manager for total US, large accounts and as the Director of Category Management for K-Va-T Food Stores (Food City).